Hey There
I’m Gina — founder of Husk & Haze, lover of rich textures, bold palettes, and florals with attitude.
Based in the Waikato, I create sculptural dried designs that lean moody, modern and a little wild.
When I’m not in the studio, you’ll usually find me at the beach, deep in a fantasy novel, or chasing the kids while mentally redesigning whatever flowers I just walked past. Husk & Haze is my way of turning everyday chaos into something artful — florals that feel intentional, expressive, and built to last.
All About Me
I didn’t come into florals the traditional way.
In 2022, I decided to design all my own wedding flowers — no training, no plan, just stubborn confidence and a whole lot of dried blooms. My bouquet turned into bridesmaid bouquets, boutonnières, table pieces, signage florals… and basically an entire wedding full of DIY chaos and caffeine.
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What started as one project turned into an obsession with texture, structure and the way dried florals can hold mood and movement long after the moment has passed.
I realised I wasn’t just making decorations — I was building pieces that felt personal, modern, and a little dramatic.
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So I kept going.
Husk & Haze became the place where I could create florals that don’t feel fluffy or predictable — pieces with depth, contrast and presence. Designs that feel like art, not filler. Something you keep, style, or hold onto long after the day is over.
